The Forum on was held in Forum Zone A, Hall N5,Shanghai New International Expo Centre by designcool and Shanghai CMP SinoexpoInternational Exhibition Co., Ltd.

How does businessinherit the spirit of place? It heavily depends on the natural endowment ofcommercial products.

The forum wasjoined by Mr. Jeffrey Zee, Founder of JFR Studio,Ms. Xu Heng, Co-partner of HPP, Mr. Johnny Lin, VicePresident of CallisonRTKL, Mr. Sun Tianwen, Founder and Chief Designerof Shanghai Hip-pop Architectural Decoration Design, and Ms. HanXiaolan, Editor-in-chief of designcool – also the host of the forum.Together they discussed and shared opinions on how to define excellent commercialspace, achieve higher quality and value of commercial space, make commercialspace design sustainable and other topics.

Design has to be “rational”and “unexpected” at the same time. For commercial space, the spirit of place isfirstly related to product forms, and then relevant to the nature, culture, andart. Only the emotion and life embodied by the spirit of place arouse our innermostperceptions and moods.

Mr. Jeffrey Zee, togetherwith other guests and the host Ms. Han Xiaolan, also talked about his designexperience and creative thinking, as well as his reflections on the relationsbetween people, people and the environment, and people and the society ininterior design. This greatly inspired the designers and friends in relatedindustries on the spot. For the future, we hope to share more of ourprofessional insights into space design and commercial culture, and innovative ideas.