The high-end and trendy fashion label launched its first China store in the prestigious Citic Square in Shanghai on Nanjing Lu. The design concept follows a series of the brand’s other flagship shops in Milan, Tokyo and Taipei, and can be described as “aggressive and cool.” Inspired by the work of artist Kataja Strunz, the interior design combines angled lacquered black planes against a pure white background. Intersecting reveal lines are cut into the grey concrete, and also mirrored on to the ceiling as embedded lighting tracks.
All the furniture and accessories are custom-made for this project. The clothing rack, being one of the specialized pieces, is made entirely out of stainless steel. It is angled and tiled in all three dimensions, which gives it a distinctive look that coordinates with the black lacquered panels. The low white display tables are made from folded metal plates; the design is inspired by traditional Japanese origami.
Combining with specialized lighting effects, the overall atmosphere provides a provocative way of complementing the minimalistic fashion style of the label. Some may even argue that the particular effect could be setting a fashion trend in its own right.